About Jeffrey Chan

Jeffrey Chan is the founder of HOME THEORY, a Singapore property advisory practice built on the belief that property decisions should be made with clarity, not pressure.

Unlike traditional property agents who focus on closing transactions, Jeffrey takes an education-first approach. He created the 5-Point Property Lens — a framework that evaluates every property decision through holding power, opportunity cost, market position, exit audience, and timing window.

Under Huttons Asia Pte Ltd (CEA Reg: R006403G), Jeffrey serves homeowners, HDB upgraders, first-time buyers, and investors across Singapore. His clients value his ability to simplify complex decisions and his willingness to recommend a path that doesn’t always involve a transaction.

The HOME THEORY Approach

Every client engagement starts with understanding your personal situation — not your budget alone. Jeffrey works through the 5-Point Lens to ensure the property you choose aligns with your financial position, lifestyle goals, and long-term plans.

Specialisations

• HDB to Condo Upgrades — Financial planning, timing, loan structuring, and common pitfalls
• New Launch Advisory — Project evaluation, pricing analysis, payment schemes, and exit planning
• Resale Condo Purchases — Market positioning, negotiation strategy, and due diligence
• Property Investment — Portfolio construction, holding power analysis, and rental yield optimisation
• Sell-side Strategy — Pricing, timing, staging, and marketing for maximum value

Why Work With Jeffrey?

“I don’t believe in pushing clients into a purchase. I believe in equipping them with the right framework so they can make their own confident decision. Sometimes that means advising a client not to buy — and that’s okay.”

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